Roxy Gets On Board Sustainable Wave With New POPSurf Collection

Big ups to @Roxy for getting on board the sustainable wave and launching #POPsurf, an eco-conscious collection made of recycled and nature-friendly materials.

For the wetsuits, the brand is using water-based glue (instead of a toxic one), dope-dye yarn (which cuts down on water, energy, and waste), neoprene made completely from limestone, and polyester made from 25 recycled plastic bottles.

Of course, non-mainstream brands have been doing this for awhile (we see you!), but this is a sign that sustainable fashion is quickly becoming a non-negotiable even for massive fashion brands.

We’re stoked we can rock this super cute line proudly, a la Roxy’s reps @stephaniegilmore and @noshoes_noworries.

📷: @noshoes_noworries, @stephaniegilmore, @roxy
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